Our Story

High maintenance by diagnosis. Pretty by choice.

From Queens, NYC — to a movement

Pretty High Maintenance started the way most real things do — with one woman in Queens, NYC, juggling a lot at once. Building brands from the ground up. Homeschooling two boys alongside a partner of 20 years. Figuring out, in real time, what it actually takes to go from an idea to a real, running, funded business.

[Editor's note: this is the spot to drop in your own founder story in your own words — what led you to start PHM, the moment it clicked, whatever feels true. Everything above is placeholder to give you the shape of it.]

Pretty Privilege is for every woman, wherever she's starting from

Whether you have a fully formed idea or just a feeling that you're meant for more, Pretty Privilege meets you there. It's the mentor, the community, and the toolkit — all in one place — for validating your idea, registering your business, marketing it, selling it, running it, building real business credit, and pursuing funding. One membership, built to grow with you for as long as you need it.

And this is only the beginning of the movement: Handsomely High, our extension for the men in this journey, is already on the way.

Ready for your Pretty Privilege?

See Membership Options